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Great entrepreneurs are the ones can make the most out of situations saturated in chaos and confusion. Successful entrepreneurs are opportunists.īuilding a business that does something different or something better is the secret for success. SECTION 4: SEE THE OPPORTUNITY, SEIZE THE OPPORTUNITY Tilman encourages entrepreneurs to find their 5% and then do everything they need to do to make their businesses excel in those areas. The majority of businesses are really good at 95% of whatever they are doing but it is the remaining 5% that can make all the difference. SECTION 3: THE 95:5 RULE: WHAT’S YOUR “FIVE”? But you can bring in a business that I’ve never seen before, and I can tell you in three or four minutes if it’s a good business, what the numbers are, and what that business is worth.Įntrepreneurs should know their numbers inside and out in order to drive their businesses to the desired destination.
#Shut in summary how to#
I wouldn’t even know how to change the oil. The premise of this section is the fact that if you don’t know your numbers you will go out of business. SECTION 2: YOU’D BETTER KNOW YOUR NUMBERS Your customers want to be heard more than anything and the businesses that take their time to listen are the successful ones. The rule is simple: when talking to a customer, be sure to make the conversation all about them. And you don’t need to memorize any special words or magic sentences. However you handle a customer can make or break your business. ”)Įvery successful business is built around hospitality.
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SECTION 1: HOSPITALITY (“IF THEY WANT SCRAMBLED EGGS. I am going to be sharing some of my key ideas from each section. The Shut Up and Listen book is divided into 5 core sections that I am going to be summarizing here.